
CRASH COLLECTION
Together, a group of rhinos is called a ‘CRASH’.
CRASH isn’t just a wine, it’s a movement. It’s a community of passionate individuals united by a shared love for incredible wine and the desire to protect rhinos. Profits generated from CRASH directly supports rhino conservation.


OUR WINES
offered exclusively at fine wine retailers

CRASH COLLECTION
CALIFORNIA CABERNET SAUVIGNON
Appearance: Deep red with purple hues and a vivid magenta rim with a viscosity that hints at its power, like the dense muscles beneath a rhino’s skin.
Aroma: A charge of dark fruit – blackcurrant, blackberry, and a hint of ripe plum. Underlying this surge is a sense of earthiness, along with leather, tobacco, and the robust scent of well-seasoned oak. There’s a ruggedness to the aroma, reminiscent of a rhino’s untamed spirit.
Palate: Full-bodied and assertive, with a stampede of rich, dark fruit flavors. The tannins are firm and structured, providing a powerful backbone that mirrors the rhino’s sturdy frame. Notes of black pepper and cedar add complexity, with the oak imparting a sense of warmth and spice.
Finish: Long, persistent, and slightly drying. The dark fruit lingers, intertwined with savory spice notes and a touch of earthiness that evokes a rhino’s connection to the land.
Overall Impression: This Cabernet Sauvignon is a force of nature. Bold, structured, and uncompromising, it embodies the power and presence of a rhino. While undeniably intense, it possesses a raw elegance that speaks to its wild origins.
CRASH COLLECTION
CALIFORNIA CHARDONNAY
Appearance: Burnished gold, shimmering with a subtle gleam reminiscent of a sunset on the rhino reserve.
Aroma: A stampede of tropical fruit and a hint of toasted coconut. Underlying this, there’s the weighty presence of oak, like the muscular bulk of a rhino, with notes of vanilla and baking spice.
Palate: Full-bodied and powerful. A charge of ripe stone fruit flavors with a creamy, buttery texture that coats the mouth. The oak asserts itself with a bold structure, reminiscent of a rhino’s sturdy frame. The acidity is surprisingly lively, cutting through the richness like a hidden burst of agility.
Finish: Long and lingering, with a warming sensation. The tropical fruit notes fade, leaving behind a lingering impression of oak, a touch of spice, and a subtle minerality that reminds you of the earth beneath a rhino’s feet.
Overall Impression: This Chardonnay possesses a compelling duality. It hints at the rhino’s underlying power with its creamy texture, lingering oak influence, and subtle earthiness. Yet, it also showcases a surprising elegance with vibrant fruit notes, integrated spice, and a clean, mineral-driven finish. This wine balances richness with finesse, reflecting both strength and grace.

OUR RHINO
the inspiration behind the label

meet Blake, our White Rhino
Blake, our resident Southern White Rhino, is a charismatic ambassador for his species. Weighing in at a mighty 4,000 pounds, he’s sure to impress you with his size and presence. But don’t let his bulk fool you – Blake is a gentle giant, known for his calm demeanor and love of grazing.
As part of a rhino survival and breeding program, Blake plays an important role in rhino conservation. Rhinos across the globe face threats like poaching and habitat loss. By supporting Blake, you’re directly helping to ensure a future for these magnificent creatures. Here at Rhinory, he enjoys spacious pastures, a refreshing watering hole, and the care of our dedicated rhino keepers.
Want to learn more about rhinos and their fight for survival? Come visit Blake and see him up close! You might even catch him munching on his favorite treats or taking a relaxing mud bath. Your visit contributes to his care and supports the broader mission of rhino protection.
RHINO FACTS
White Rhino Size & Growth
White rhino and equally sized greater one horned rhino are the 2nd largest land mammals after the elephant. Male white rhinos have the capacity of reaching up to 6,000 lbs. upon maturity and females typically are between 4,200 – 4,500 lbs.
North & South White Rhinos
There are 2 distinct species of white rhino – southern and northern. Northern white rhinos are now considered functionally extinct in the wild due to poaching. Only two females remain and are considered non-reproductive. They live in a sanctuary in Kenya, and are guarded 24 hours a day by armed rangers.
Wyd Rhino
The name white rhino has nothing to do with the actual color of the animal. Most rhinos are a grey/brown in coloration with the exception of the Sumatran rhino which are a reddish brown. White is taken from the Afrikaans word “Wyd” which was misinterpreted by the English settlers as “white”.
Wide Lips
White rhino lips are powerful and broad that enable them to crop grass closely. Because of these wide lips white rhinos are strictly a grazing rhino. Their diet consists of grasses found on the savannas and grasslands of Africa.
Titan Toes
Another unique feature of rhinos is their feet! Rhinos are considered toe-walkers and are in the Order Perissodactyla or odd toed ungulates. If you looked at a rhino’s skeleton, their body ends on three toes. The pad on the bottom of the rhino’s foot acts like a shock absorber that allows for equally distribution of their large weight.
Faster Than an Elephant
Rhinos can also MOVE IT! Don’t let their large size fool you! A rhino can get up to speeds of 30 miles per hour and maintain that speed over a mile. They are very nimble and quick on those feet as well – spinning and turning on a dime.
Blind as a Rhino
Most things about a white rhino are supersized, except for their vision. Due to poor eyesight rhino are often labeled as mean and cantankerous animals. Objects farther than 100 yards, a rhino often sees them as blur. If they hear or smell a threat, rhinos will often charge first and ask questions later.
Think Thick
Rhinos are considered pachyderms, which means “thick skinned” animal. Elephants, rhinos, hippos and tapirs are all pachyderms. A rhinos skin can be anywhere from an inch to inch and a half thick on most areas of their body. Rhinos can’t sweat to cool their bodies, so mud is incredibly important to keep them cool, bug free and acts as a natural sunscreen.
Rhinos Subtle Accessory
A rhino’s horn is the most special feature of this animal! It’s what makes a rhino a rhino! It’s is not bone, but modified keratin the same basis as our hair and nails. It will continually grow throughout the rhino’s lifetime. Of 5 species of rhino, only two species the Greater One Horned rhino and Javan only have one horn while White, Black and Sumatran have 2 horns. A baby rhino is born with a tiny little bump that will start to grow into horn around 3-4 months of age.
Slow-Mo Maturity
It takes a long time for a rhinos to mature. Males typically are sexually mature between 7-8 years old, and females between 5 to 7 years. Rhino gestation is a long 16 months and calves will stay with their mother for 2 -3 years. Calves are born between 12- -140 lbs. and will gain 2 to 3 lbs. per day on their mother’s milk.
OUR WINERY
located in the heart of Texas wine country
Rhinory is a winery that sits on 55 sprawling acres in the heart of Texas Hill Country, offering stunning scenery and a deep commitment to rhino conservation. Our mission is to inspire love and support for rhinos through immersive experiences, education, and direct care for Blake, the resident Southern White Rhino. With a future goal of expanding the rhino program, Rhinory provides a unique opportunity to connect with these incredible creatures while enjoying world-class wines and supporting crucial conservation efforts.
OUR STORY
Location
The Farm & Family
Our family settled in the Hill Country over 150 years ago. We are proud to continue the ranching and farming tradition, albeit by raising rhinos instead of cattle and wine grapes instead of hay.

RHINORY
Address
13112 E US 290
Fredericksburg, TX 78624
Phone: 830-992-9526
Open everyday 11:00am – 5:30pm